In both customer service and sales, product understanding is essential. When it comes to answering consumer questions, the more knowledgeable your agents are, the better prepared they will be. Having a customer service and sales team that are knowledgeable about your products results in a more efficient workforce. Customer support agents are more likely to resolve customer issues faster, while sales agents are able to offer better product recommendations, which leads to more successful deals including upsells.
Therefore, it is crucial to strengthen your agents’ product knowledge? Here are 4 ideas for providing constant and solid product knowledge to your agents so that they can impress your customers:
1. Regular and Systematic Training
Product knowledge training is a method of ensuring that all agents learn from the same source of information and follow the same orientation approach. Training sessions must be tailored to the new items that will be presented to your agents. Following initial training, they can be divided into subgroups based on work categories to further train your agents on how to apply new knowledge in their specific roles. When your product is updated with new tools and features, it's critical to provide training regularly. Again, your agents should be aware of upcoming product upgrades so that they can bring them up during sales calls.
2. First-hand Experience
Only by using the actual products and services that your agent will be selling later, will your training sessions be fruitful. By providing frequent exposure to the various product features, this hands-on experience assures comprehensive familiarity for them. Furthermore, refresher training should be based on your agents’ real-world customer experiences. Your agent will find it easier to put what they've learned into practice if you make your training practical and product-specific.
3. Knowledge-based Reference
Reinforcing product knowledge can be done by creating a database or publishing reference materials that your agent can quickly access and use. These tools will encourage self-study and help agents to become acquainted with your product line at their own pace. They can also use these references to make their notes, and your manuals or other reference materials must be regularly updated and reviewed for accuracy.
4. Make Learning Interesting!
Constantly bombarding your agents with dry, uninteresting lectures might cause a low return on investment. Agents must be challenged and even entertained during training! Playing games may help agents grasp and engage product knowledge information in an interactive way. Quizzes on product knowledge can be an entertaining teaching format that can be used to augment broader product training efforts. You may encourage agents to remember the materials they're learning during their product training by giving them product quizzes. They'll be more likely to actively interact with the subject if they know they'll be tested on what they're learning.
You may turn your employees into product experts who can have convincing sales conversations and efficiently resolve client complaints by following these guidelines. When your agents are well-versed in your products and services, they’ll have an easier time forming strong bonds with your consumers, which is crucial for growing your customer base.